Florida welcomed an estimated 34.3 million travelers in the third quarter of 2025, continuing impressive year-over-year growth after a 0.3% increase in visitation from the third quarter of 2024, according to VISIT FLORIDA. The third quarter (Q3) of the year runs from July to September.
“Florida tourism remains strong and leads the nation,” VISIT FLORIDA President and CEO Bryan Griffin said in a release. “VISIT FLORIDA is strategically focused on growing visitation from Latin America and Europe and maintaining Florida’s #1 market share of domestic tourists, and our strategy is working.”
Here are some numbers in Q3 for Florida via the release:
- Recorded 91.7 percent domestic visitation, with 31.5 million travelers.
- Oversees visits accounted for 6.8%, a 3.2% jump over the same period in 2024.
- Canadiens accounted for 1.5% of travel, or 507,000.
- Brazilian travel up 5% year over year.
- Domestic non-resident visitors: 31.4 percent by air/68.6 percent non-air travel.
- 25.63 million total enplanements at Florida's 19 commercial airports. They include Daytona and St. Petersburg-Clearwater, which saw the fastest growth at 15.8 percent and 12.6 percent, respectively.
- A 1.1% hotel rate increase following strong quarter two figures.
Florida's strong Q3 visitations follow an equally impressive 34.4 million figure for the second quarter earlier this year. The pace also quells the narrative of a decrease in travel to Florida from opponents in Democratic-led states, such as California, due to the state's approach to a range of social issues, including parental rights and protecting women's sports.
The Sunshine State has also largely avoided a significant decline in international travel, despite the tariff policies implemented by President Donald Trump.
"I’m grateful for Governor DeSantis’ and the VISIT FLORIDA team’s leadership in keeping Florida the best destination in the world for visitors—both those visiting for professional commerce and those here for vacation,” Florida Commerce J. Alex Kelly added. “Florida’s relentless pursuit of investing in infrastructure, workforce and quality of life has paid dividends for tourism-related industries—99% of which are small businesses—and has ultimately created increasing opportunities for those who work in tourism, their families and Florida taxpayers.”
