Florida welcomed a record-setting 34.4 million visitors in the second quarter of 2025, extending on a historic first quarter in tourism for the Sunshine State despite global uncertainty during the early days of the Trump administration. The second quarter (Q2) runs from April to the end of June.
“Florida continues to lead the way as the nation’s top destination for visitors,” DeSantis said in a press release. “People from all over the world come to the Free State of Florida for safety, sites, and unforgettable adventures. These numbers are a testament to the work we’ve done to make our state the most appealing state to visit in the nation.”
Here are some numbers in Q2 for Florida via the release:
- Recorded 91.5% domestic visitation, with 31.5 million travelers. 6.7% came from abroad, including 1.9% Canadian visitors
- Oversees visitation climbed by 11.4% compared to Q2 2024, with 640,000 Canadian tourists visiting the state
- 28.6 million total enplanements at Florida's 19 major airports. They include Punta Gorda (+22.5%) and St. Petersburg-Clearwater (+14.0%)
- Domestic non-resident visitors: 37.7% by air/62.3% by non-air travel
- A 1.2% increase in room demand at Florida hotels
“Florida’s tourism industry is strong thanks to strong state leadership under Governor DeSantis as a top destination for families,” Visit Florida President/CEO Bryan Griffin said. “We are committed to keeping Florida the destination of choice for visitors from across the country and around the world as we promote our world-class amenities, unique natural and historical sites, family-oriented opportunities, and our commitment to public safety and order for all who visit."
After the election of President Donald Trump, Florida was arguably pinpointed as a spot for potential backlash by critics over the president's tariff polices and mocking of other countries, including Canada, which he called America's 51st state.
Florida has also been a target for Democrats in the United States, with the party often attacking the governor and the Republican legislature over polices related to parental rights and LGBTQ issues, including protecting women's sports.
Despite all of that, the Sunshine State continues to be the place to be. Don't be surprised if that carries on as we approach the final months of 2025.
