Florida continues to be a popular destination spot for out-of-state travelers, according to VISIT FLORIDA’s 2024 Economic Impact of Tourism study released this week. The report, announced by Gov. Ron DeSantis, found the Sunshine State generated $133.6 billion in economic impact in 2024 and saved state Households nearly $2,000 each in taxes, reaffirming Florida's position as the flagship for visitors as the state approaches the often-busy winter tourist season.
“Our tourism industry is critical to Florida’s strong economic position,” DeSantis said in a release. “Florida remains the top destination for travelers from across the country and the world because we prioritize freedom and safety. Tourism fuels jobs and keeps Florida’s economy strong.”
Per the report, out-of-state travelers spent $134.9 billion in Florida last year, a 3% increase from 2023. Of that total, $120.1 billion came from Americans, while $14.8 billion came from international travelers.
Florida's travel and tourism industry also accounted for 7.8% of the state's Nominal Gross State Product (GSP), resulting in $133.6 billion to the state's economy during the last year. The report also detailed that for every dollar spent by a visitor, 99 cents stayed in Florida's economy, including 59 cents benefiting worker salaries.
In addition, taxes generated from Florida tourism rose 3.3%, reaching $33.6 billion. The state also mentioned that without its popularity, Florida households would pay $1,730 more each year in state and local taxes to sustain current levels of revenue.
Other details from the report on 2024 include:
- Tourism-supported employment rose 1.8%, reaching 1.8 million jobs
- Wages also totaled $79.9 billion, including $44 billion in direct wages - a 4.6% increase from 2023
"Tourism drives Florida's economy," VISIT FLORIDA President Bryan Griffin added. "This new data from VISIT FLORIDA's economic impact study demonstrates the value of Florida's investment in tourism and tourism marketing."
Gov. DeSantis has often highlighted the state's success in tourism, which is likely to ramp up after Thanksgiving and into the Christmas season. Specifically, Florida usually sees a heavy influx of Canadians to South Florida, as residents seek to get out of the winter cold for the warm weather and sunny beaches of the state.
