Senator Rick Scott (R-FL) began the New Year with an ad for his 2024 reelection campaign, invoking former President Ronald Reagan and saying America must "cowboy up and fight like hell" to reclaim its values.
"We’re losing our country because of Democrats’ radical agenda. Prices and crime are soaring. The border is wide open. Millions of Americans can no longer afford a home. It’s time to cowboy up and turn our country around," Sen. Scott tweeted.
"If Ronald Reagan were here right now, he would say, 'What the hell have you guys done to my great country?" the ad opened, with Sen. Scott then listing off various problems such as the border crisis, inflation, the Ukraine war, the Afghanistan withdrawal, the transgender debate, and student loan forgiveness.
"The game is now rigged against hardworking Americans who still believe in this country, believe in God, and the American values of hard work, patriotism, and self-reliance," Scott continued, adding, "This is not a fight for the faint of heart, it is not a fight for the weak. We are losing our country. It is time to cowboy up and fight like hell to turn this country around. We can do it. Make no mistake, we will do it."
Scott first announced his reelection bid the previous January, after clarifying he was not seeking a Presidential run amidst speculation.
In August, Florida Democrats unified around a challenger, former Representative Debbie Mucarsel-Powell. In an interview with The Floridian, Scott pointed out that the former Congresswoman "voted 100% with Nancy Pelosi" despite her portrayal as a centrist and moderate.
"Centrist? That was only for the campaign. Not when [she] voted. She voted 100% with Nancy Pelosi. So, that story, that’s just for the campaign," Scott told The Floridian.
Early in December, former President Donald Trump, who remains the most popular Republican candidate for the 2024 Presidential Election, endorsed Scott's reelection to the Senate in a praising statement.
"I have known Rick for a long time, as both a businessman and great Governor of FLORIDA, and there are very few like him!" Trump wrote on Truth Social, adding that Senator Scott is "strong on the Border, Crime, our Great Military/Vets, our Second Amendment, and the only person who has been willing to take on the very destructive Super RINO, Mitch McConnell."
Two weeks later, Mucarsel-Powell landed an endorsement of her own from Representative Debbie Wasserman-Schultz (D-FL).
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