Will Economic Policy Be How DeSantis Wins Latinos in 2024?

In a recent appearance on Tomi Lahren's Fearless podcast, Governor Ron DeSantis (R-FL) spoke against President Biden's "Bidenomics" program, vowing to "rip up" the plan as President. Coincidentally, the Nevada Globe reported on Hispanic and Latino dissatisfaction with Bidenomics at the end of June, suggesting Gov. DeSantis could win the Latino vote on the issue.

In the clip posted by the Twitter handle DeSantis War Room, Lahren asked Gov. DeSantis if the Biden Administration could effectively sell Bidenomics, to which he responded, "Bidenomics means you pay more for everything in life."

"Bidenomics means you pay more for everything in life. And if you look at the difference between when [Biden] took office and now, how much does it cost to get a mortgage? Interest rates are significantly higher. How much is your grocery bill, how much does it cost to buy a new car? So all the staples of life are becoming increasingly unaffordable for average Americans," said DeSantis.

Similarly, the Nevada Globe quoted two respondents from a bilingual survey conducted by the progressive Way to Win donor network. The first stated his "minimum wage stays constant" while he has to "continue contributing a greater amount of my check to necessities."

The second respondent added, "It affects the cost of living because everything is expensive and things are getting worse. The cost of living rises and rises."

Additionally, the Globe suggested that DeSantis's popularity with Florida's Latino community could spill over into the Southwest should he win the primary.

As NBC reported in November, DeSantis won 58% of the Latino vote in the 2022 gubernatorial election, notably flipping the famously-blue Miami-Dade County red. His policies enacted during the COVID-19 pandemic, which attracted DeSantis diehards in Nevada earlier in June, were cited as a critical reason for many Latino voters to vote for him, in addition to perceptions of Democrats going further left than many were comfortable with.

Although former President Donald Trump remains dominant in the polls, perhaps the Latino vote could be DeSantis's ace in the hole?