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Ad Warns Amendment 3 Turns Florida into California, Colorado

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Amendment 3 is getting some pushback from a new advertisement, warning that Florida could turn into states like California and Colorado. In a new advertisement released by Vote No on 3, the group shows voters lamenting their vote in favor of weed.

Lawmakers continue to go back on forth on Amendment 3, but a new advertisement from Vote No on 3 argues that voting in favor of the amendment could have unintended negative results.

In the advertisement, which was released today, voters from California and Colorado are portrayed, sharing that they supported similar amendments in their respective states, but voting in favor had unintended outcomes.

“Since Colorado legalized weed, I smell it everywhere,” one voter laments. “I’m at the park with my kids, and they’re like, ‘Mommy, what’s that smell?” another voter comments.

In turn, the advertisement suggests that voting in favor of Amendment 3 would not specify where marijuana could be smoked. As such, the voters warn that Floridians should not turn Florida into California.

“Don’t become Colorado.”

Sharing the advertisement on social media, the group further questioned, “Imagine a Florida where the air is constantly thick with the smell of marijuana.” “That’s exactly what Amendment 3 will do.”

“With no restrictions on where pot can be smoked—apartments, beaches, parks—public smoking will be the new normal, and clean air will be a thing of the past,” the group warns.

Similarly, the Florida Chamber of Commerce has also launched a new website, calling the amendment "bad for business." On the website, a new advertisement with Mark Wilson, the President and CEO of the Florida Chamber of Commerce is featured.

"Amendment 3 is being presented as a step toward freedom in a way that decriminalizes marijuana," Wilson states. However, "the reality is quite different."

Wilson instead argues that it "poses significant risks to our local businesses, our children, local law enforcement, and our communities."

Daniel Molina

Daniel Molina is an award-winning senior reporter based in Miami. He holds a bachelor’s degree in English Literature from Florida International University.

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