AG Commissioner Simpson Cracks Down on California 'Diamond Shruumz'

The Florida Department of Agriculture and Consumer Services – led by Commissioner Wilton Simpson (R-FL) – announced the state has issued a stop-sale order for “Diamond Shruumz” products. Some of the brand’s products have been found to contain “psychotropic components” such as O-Acetylpsilocin.

The Food and Drug Administration (FDA) issued a recall for Diamond Shruumz-branded cones, chocolate bars, and gummies in June.

“As a state, we have a responsibility to protect our citizens, especially our children, from potentially harmful products and substances, and we are committed to ensuring that all food products sold in Florida meet strict safety standards,” said Commissioner Simpson. “By issuing this stop-sale order, we are taking swift action to ensure these products do not re-enter the marketplace and to safeguard the well-being of Floridians.”

According to AG Simpson’s press release, the brand is based in Santa Ana, California. The recall was triggered by the identification of Muscimol in its products.

“Muscimol has been associated with adverse symptoms, including seizures, agitation, involuntary muscle contractions, loss of consciousness, confusion, sleepiness, nausea, vomiting, abnormal heart rates, and hyper/hypotension. These symptoms were reported in individuals who consumed Diamond Shruumz products,” Simpson's press release mentioned.

Earlier this year, Governor Ron DeSantis (R-FL) passed Florida’s HB 1007 – Nicotine Products and Dispensing Devices.

Initially, the bill was set to ban any vape devices that were not Food and Drug Administration (FDA) approved. Only 23 products – all owned by Big Tobacco – were deemed legal by the bill. This would’ve severely affected small business vape shops as they wouldn’t be able to compete with the corporate conglomerates.

Florida Retail Federation President and CEO Scott Shalley spoke with The Floridian in May regarding the sale of illicit Chinese vape products throughout the United States.

In the state of Florida specifically, however, these products have dominated the disposable vape market. Chinese-owned companies such as Elf Bar, Fume, and HQD accounted for over 85% ($355 million combined) of the market ($410 million) in 2023. Also, Florida has seen vape sales upward the amount of nine times compared to states such as New York.

None of these brands are FDA-approved.