Tourists Visiting Florida in Record Numbers

Tourists have been descending on Florida in record numbers.

Governor Ron DeSantis announced that visitation to Florida continues to rise, setting a record for the number of visitors to Florida in the third quarter of a year, with an estimated total of 35.1 million visitors between July and September 2023. Visitation included 32.2 million domestic visitors, 2.2 million overseas visitors and 666,000 Canadian visitors. Additionally, Florida continues to beat overall annual visitation records with 105.2 million visitors so far in 2023, 724,000 more visitors than the first nine months of 2022.

“Florida continues to set records for visitation because of our commitment to allowing visitors to enjoy their travels without arbitrary government restrictions,” said Governor Ron DeSantis. “Florida will continue to be a beacon of freedom for travelers.”

"VISIT FLORIDA’s efforts, in conjunction with local tourism partners, do more than spotlight the unparalleled beauty of the Sunshine State but have also fueled a growth in visitation from global travelers," said Dana Young, President and CEO of VISIT FLORIDA. “Because of the visionary leadership of Governor DeSantis, whose Freedom First policies led our state to record numbers of visitors in the past, Florida has secured a new normal with an elevated market share of tourism, especially international tourism.”