The Trump campaign has resumed its television adverting, releasing three new 30-second spots set to run in 4 key states Monday morning that cast presumptive Democratic nominee Joe Biden as a tool of the radical left, after going dark on television airwaves for several days last week as it reevaluated its advertising strategy.
The new strategy for the Trump campaign is to target voters in early voting states of North Carolina, Georgia, Florida, and Arizona as absentee voting starts in September or October. Two of the new ads will run on local broadcast and cable outlets as well as on Spanish language channels, defining Biden as an “empty vessel” being used by those from the extreme left to advance the radical “policies of the far left.” The third ad will run only in Spanish and in Florida.
“The countdown clock may show 91 days left in the race, but in reality, the election starts a lot sooner than that,” Trump campaign manager Bill Stepien said in a statement announcing the two new ads. “In many states, more than half of voters will cast their votes well before Election Day and we have adjusted our strategy to reflect that. Joe Biden is continuing to spend millions of dollars a week in states that won’t come online for two months and we encourage him to keep at it.”
Deputy national press secretary Ken Farnaso said the ad buy for the four states is in the “high seven figures” amount.
The first ad, titled “Takeover,” Biden is shown alongside prominent progressives, Sen. Bernie Sanders (I-VT), Reps. Alexandria Ocasio-Cortez (D-NY) and Ilhan Omar (D-MN) with a voiceover stating, “Joe Biden has embraced the policies of the radical left” while listing his positions on raising taxes by trillions, grant amnesty for 11 million illegal aliens, and cutting police funding.
“The radical left has taken over Joe Biden and the Democratic Party,” the ad concludes. “Don’t let them take over America.”
In the second ad, titled “Cards,” features a woman silently displaying a series of printed cue cards with messages in each one. Flipping through the cue cards, each one reads “Joe Biden worries me. He’s weak,” and “Biden embraced the policies of the far left” before slamming the former Vice President extreme agenda that includes proposing higher taxes, amnesty for illegal aliens, and trade deals.
“I’m afraid to say this out loud… I won’t risk my children’s future with Biden,” the final cards read, nodding to the “silent majority” of Trump supporters that helped Trump win 2016 and still remains undercounted in today’s polling.
The third ad, released a few hours later is a Spanish-language ad tying Biden’s pledge to be “one of the most progressive presidents in American history.” The 30-second spot will run in Florida, home of millions of Hispanics, that shows Biden’s “progressive” agenda as “anti-Hispanic for its public safety, tax and educational policies,” adding the former vice president would return “to a failed U.S.-Cuba policy that enables the Castro regime to prop-up the dictatorship in Venezuela and Marxist guerrillas that terrorize Latinos in Colombia and other countries.”
Titled “Progresista,” the ad equates Biden recently saying if elected he is “going to go down as one of the most progressive presidents in American history,” while showing a montage of socialist dictators and politicians of Latin America including former Venezuelan President Hugo Chávez, former Cuban Dictator Fidel Castro, former Colombian presidential candidate Gustavo Petro, and Venezuelan President Nicolás Maduro.
“¿Progresista?” the chyron reads, as it shows former Latin American socialist dictators embracing “progressive” governments and the “ideas of socialism.”
The ad then cuts back to Biden saying “one of the most progressive presidents in American history,” while hugging Sanders before the Spanish-language chyron reads, “When they say progressive, they mean…”
“A socialist revolution in the very nose of the United States,” Castro says in Spanish, showing a snippet from his 1981 speech celebrating the 20th anniversary of the Cuban Revolution.
“Progressive=socialist,” reads the final screen of the ad.
“We want to make sure that as voters have live absentee ballots on their kitchen tables that the images seen in that ad are ingrained and on people’s minds as they make their decision for this upcoming election,” Trump campaign manager Bill Stepien said in an interview on Fox News ‘Fox & Friends.’
Last week, the Trump campaign paused its advertising for a few days while they underwent “a review of advertising tactics.” According to NBC News who first broke this news, the decision to pause was due to recent changes in staff with the demotion of Brad Parscale elevate deputy campaign manager Bill Stepien to fill the role of Trump 2020 campaign manager.
“With the leadership change in the campaign, there’s understandably a review and fine-tuning of the campaign’s strategy. We’ll be back on the air shortly, even more forcefully exposing Joe Biden as a puppet of the radical left-wing,” the campaign official said to NBC News.
Biden’s campaign responded to the three new ads, dismissing it as “sad and pathetic” reset messages that are “same recycled lies.”
“That’s why the Trump campaign is locked in a sad and pathetic cycle of bimonthly, shambolic message ‘resets’ — all of which are based on the same recycled lies that voters have seen through countless times before,” Biden spokesman Andrew Bates said in a statement.
Based on Advertising Analytics data, the Trump campaign spent virtually nothing on television or radio ads last week and had nothing booked at that time for the month of August. However, the Trump campaign still has $146.6 million reserved for general-election television and radio spending booked from Labor Day through Election Day.
Biden’s campaign, on the other hand, has spent roughly $30 million in recent weeks to run TV, digital, and radio commercials in the key battlegrounds.